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Florence by Blanche

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Florence is a captivating blend of vintage charm and modern sophistication. Crafted entirely from chantilly lace, this A-line gown exudes romance from head to toe. The basque waist beautifully elongates the figure, giving the illusion of a smaller waist while creating an elegant silhouette.

A modern scoop neckline brings a contemporary edge to Florence’s otherwise timeless design, striking the perfect balance between classic and chic. Hand-appliqued pearls cascade delicately down the bodice and onto the skirt, adding a touch of refined luxury. The hem and train are finished with scalloped lace, softening the look and creating a dreamy, flowing effect.

The gown’s matching sleeves, featuring tulle inserts, add a unique and graceful element to the overall design. Florence is for the bride who desires a gown that is both vintage and modern, romantic yet bold, with every detail telling a story of timeless beauty.

All online purchases are final sale. If there is a defection or the wrong gown is sent, we will make things right. Please view our online sales policy, here.

You’re invited to visit our boutiques for a personalized shopping experience in finding your dream gown. Please note, while we carry one of the largest selections in New England, not all gowns found online are available in-store. We encourage you to call or text us at 508-679-8770 to check in-store availability.

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Anywhere in the U.S., with most purchases arriving in 7 days or less.

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Devoted customer service

We’re ready and willing to answer your questions—both in-store and online.

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Bring your vision to life.

We proudly carry an unmatched selection of formal and bridal gowns for all of life’s special occasions. With expert stylists, unparalleled customer service, and indulgent experiences, we hand-select luxurious gowns to match your vision.